Communication Standards for Institutional Brand Identity

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This communication standards guide for institutional branding is designed to be a reference for implementing the visual and narrative identity of Northern Illinois University. It is important to use these elements correctly and consistently to build the university’s brand and enhance understanding of the institution and its various divisions, colleges, departments and programs. A unified commitment to institutional branding will support our ability to deliver on our mission. Building and maintaining the Northern Illinois University brand identity is an institutional priority set by the President and managed by the Division of Marketing and Communications with support from the University Marketing and Communications Council.

Contacts

Any questions regarding these brand guidelines can be directed to the following areas:

Communication Standards and Institutional Branding
Marketing and Communications
Marketing & Communications Clearinghouse Review Request Form
marcomm@niu.edu

Logos and Sub-Branding
Creative Services
753-6371
graphics@niu.edu

Web Site Design
Creative Services
753-7644
webcommunications@niu.edu

University Letterhead and Business Cards
Document Services
753-1692
DocumentServices@niu.edu

Athletic Identity
Athletics Marketing
753-0639
rsedevie@niu.edu

Communication Standards for Institutional Brand Identity

June 2015

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