Communication Standards for Institutional Brand Identity

Maintaining a strong and recognizable brand is a key component to NIU’s success in student enrollment. We created this guide to make it easier for you to correctly and consistently represent the NIU brand when you develop new communications. Building and maintaining the Northern Illinois University brand identity is an institutional priority set by the President and managed by the Division of Marketing and Communications with support from the University Marketing and Communications Council.

Please submit all print and digital communications to the Clearinghouse Review at least three days before the communication is due.


Communication Standards for Institutional Brand Identity

October 2016

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Contacts

Any questions regarding these communication standards can be directed to the following areas:

Communication standards and institutional branding
University Marketing
marketing@niu.edu

Logos and Sub-Branding
University Marketing
marketing@niu.edu

Web Site Design
Web & Internal Communications
webcommunications@niu.edu

University Letterhead and Business Cards
Document Services
DocumentServices@niu.edu

Athletic Identity
Athletics Marketing
sportsmarketing@niu.edu