Communication Standards for Institutional Brand Identity


This communication standards guide for institutional branding is designed to be a reference for implementing the visual and narrative identity of Northern Illinois University. It is important to use these elements correctly and consistently to build the university’s brand and enhance understanding of the institution and its various divisions, colleges, departments and programs. A unified commitment to institutional branding will support our ability to deliver on our mission. Building and maintaining the Northern Illinois University brand identity is an institutional priority set by the President and managed by the Division of Marketing and Communications with support from the University Marketing and Communications Council.


Any questions regarding these brand guidelines can be directed to the following areas:

Communication Standards and Institutional Branding
Marketing and Communications
Marketing & Communications Clearinghouse Review Request Form

Logos and Sub-Branding
Creative Services

Web Site Design
Creative Services

University Letterhead and Business Cards
Document Services

Athletic Identity
Athletics Marketing

Communication Standards for Institutional Brand Identity

June 2015


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