M.S. in Digital Marketing

About the Program

Our program allows you to choose courses within the digital marketing foundation requirements to fit your needs and goals. Courses include, but are not limited to: social media marketing, analytics, content marketing, email marketing, paid digital marketing, database marketing, data visualization, mobile marketing and marketing research. 

The program is the first fully online Association to Advance Collegiate Schools of Business (AACSB)-accredited master's in digital marketing offered by an Illinois-based university. In the end, you’ll have a master’s degree and be prepared to earn recognized digital marketing certifications.

Program Mode of Delivery

The 100 percent online Master's of Science in Digital Marketing program allows you the ability to balance work and family life while earning an advanced degree in this highly in-demand field of business. You can take advantage of flexible scheduling as online courses are structured into eight- and five-week sessions offered throughout the year.


The Master of Science in Digital Marketing consists of two phases. Phase One courses are designed to address deficiencies in undergraduate coursework considered to be prerequisite for Phase Two (30 credits) graduate coursework, which focuses on acquiring strategic and digital marketing knowledge and skills.

Students with significant undergraduate coursework in business may be waived from some, or all, of the Phase One requirements. 

Phase Two consists of 12 courses. Five courses are required from marketing strategy foundations (15 credit hours) and six courses are required from digital marketing foundations (12-13 credits). Students must complete either a capstone project or a capstone application (3 credits). 

Applying to the Program

Admission to the Master of Digital Marketing program is competitive. At a minimum, you must meet the admission requirements of the NIU Graduate School and demonstrate that you possess the following minimum qualifications.

For applicants with a baccalaureate or higher degree from an accredited U.S. college or university:

  • Strong record of academic achievement demonstrated by cumulative GPA. Note: The GMAT is no longer required but may be submitted to supplement the academic record if GPA does not fully demonstrate your academic ability.
  • Positive recommendations, preferably from an academic source.

For international applicants without a baccalaureate or higher degree from a U.S. college or university:

  • Strong record of academic potential demonstrated by GMAT score.
  • Command of both oral and written English. If English is not your first language, you must submit a minimum TOEFL (IBT) score of 80 or IELTS score of 6.5. Possession of a baccalaureate or higher degree from an accredited institution may serve in lieu of the TOEFL score.
  • Positive recommendations, preferably from an academic source.

Start your application now with the NIU Graduate School.


You will have the opportunity to learn from the same faculty who teach in NIU’s nationally ranked business programs and business practitioners who were specifically chosen for their expertise in digital marketing practices.

Why NIU Online?

We know you have responsibilities and commitments. It's just easier if you're able to take classes where you are without the commute. The good news is that with NIU, you're not alone. Your classmates and instructors are available via the same technology that helps deliver your classes. In our classrooms or in your living room, we want you to succeed academically because your future is our focus.

Program Type: Online
College: College of Business
Credits Required: 30 credits
Cost per Credit: $896.11 (Learn more about tuition and fees.)


Application Deadlines

For applicants residing in the U.S.

Term Deadline
Spring December 10
Summer June 1
Fall July 15