Note: As of January 1, 2014, Facebook Insights have changed slightly. However, all of the information for the report can still be found within the Insights spreadsheet.
1. Go to the Facebook page > Admin Panel > Insights > See All > Export Data
2. Select Page level data, enter the date range, and click download. Repeat for Post level data.
- Twitter handle
- Total followers
- New followers
- Number of Interactions
- Number of clicks
- Channel url
- Videos uploaded
- Total views
- Blog url
- Using google analytics, find the absolute unique visitors for the month you are reporting on
- Interactions: count up the number of comments your content received during the month
Other Reporting- use for LinkedIn
For any other platform, report the total number of followers/subscribers/fans as of the last day of the month, the follower/subscriber/fan growth over the month, and the number of interactions with your content.
Each time a post or comment on any social media platform requires a response, the sentiment of that comment should be logged. Report the total number of posts requiring a response on Facebook, Twitter, all other social media platforms and how many total posts were positive, negative, and neutral.