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Primary typeface

Gotham is the primary typeface of the NIU brand. Modern, flexible, easy to read, open and inviting, Gotham is suitable for most communications. A wide range of weights and stresses allows for multiple levels of typographic hierarchy, impact and clarity.

Gotham XNarrow is a condensed version of Gotham that is available for use in content-heavy communications.

Primary typeface - Gotham

Alternative typeface

Due to typeface limitations in some digital applications, Arial is the primary typeface for email, PowerPoint and web communications.