Imagery is one of our strongest opportunities for creating an emotional connection. It provides a platform to engage with our audience and reflects NIU’s personality traits:
From buildings and landscapes to students and faculty, you can access a variety of photos from the Image Library at images.media.niu.edu. If you cannot locate a suitable image in the library, you can request assistance in locating an image or schedule a photographer. For help with the Image Library, contact firstname.lastname@example.org.
When original photography is needed, we recommend using the professional photographers in Institutional Communications. Their expertise in lighting and composition is essential for creating dynamic and engaging photos. Discussing the project ahead of time with the creative team can help focus the direction of the photography. For photo assignments, contact email@example.com.
Always select photos that reinforce NIU’s brand personality and narrative. Imagery should convey student engagement that is authentic and creates an emotional connection with our audience. Look for photos that are warm and full of spirit and energy. Only select photos that have adequate image resolution.
Lighting is a critical component in the quality of photography. When available images are overly dark or dull in color, it may be necessary to make some file adjustments.
Three simple steps can increase the vibrancy of images:
- Lighten the highlights
- Increase the contrast
- Boost the color saturation
When selecting and cropping imagery, look for ways to add interest and eye movement. Tighter cropping allows the viewer to focus on the subject matter more quickly and eliminates unnecessary, distracting elements within the photo.
- Brand Basics
- Brand Voice
- Visual Elements
- Templates and Guidelines